Effective Landing Page: Real Example and FREE Template
Table of Contents
Why your landing page might not be converting?
Real example: structure of a landing page that converts
2.1 Form above the first scroll
2.2 Emotional benefit instead of technical description
2.3 Short and well-placed testimonials
2.4 Drop-down menu without attention leaks
2.5 Strategic repetition of the form with incentiveEditable template: design your landing page in minutes
Checklist to review your next landing page
Conclusion: From curious visitor to converted customer
Why do some landing pages convert and others don't?
A well-designed landing page can make the difference between a campaign that generates results and one that simply wastes budget. Often, the most common mistakes are invisible to the naked eye: excessive text, unclear buttons, forms that appear too late, or elements that distract from the main action.
In this article, we analyze a real, optimized landing page, highlight what it does well, and share an editable template so you can implement it today.
Real example: structure of a landing page that converts
This landing page was designed with a single goal: to generate conversions directly and without distractions. Here, we explain each building block of the structure and why it works.
1. Form above the first scroll
Strategic location: the form is immediately visible, without the need to scroll.
Simplicity: It only asks for your name, email, and preferred category, reducing friction.
Clear incentive: The call-to-action button is clear ("Try free demo") and the subsequent price is clearly explained ("then only €15/month").
2. Emotional benefit instead of technical description
Instead of describing the product, the benefit is communicated emotionally.
Phrases like "Ready to fall in love with books again?" or "No stress, no pressure. Just you and good stories" connect with readers on a human level.
This generates empathy and increases interest.
Short and well-placed testimonials
Testimonials do not interrupt navigation.
They're well-positioned in a secondary section, with a concise and clear format: name, age, and photo. They generate trust without distracting from the main offer.
Drop-down menu without attention leaks
The page does not take the user to other sites.
It has a drop-down menu that allows you to expand information without leaving the landing page.
This system keeps the visitor focused and avoids distractions that could hinder conversion.
Strategic repetition of the form with incentive
At the end of the landing page, the form reappears.
This time, a booster is added: “50% OFF your first month after the demo.”
It's a second chance to capture the user who didn't convert above, using an additional incentive.
3. Editable template: design your landing page in minutes
We've prepared an editable mockup template inspired by this real landing page.
You'll be able to easily adapt it to your business and start capturing leads more effectively today.
You can use it in your Canva projects and adjust the text, colors, and structure to suit your needs. We recommend working with a developer to implement it in your business, or contact us!
How to use: When the window opens, click 'Use this brand template' to create your own copy and easily customize it.
4. Checklist to review your next landing page
Before posting, review these key points:
Is the form visible without scrolling?
Does the main message communicate a clear, emotional benefit?
Are there any distractions or external links that could lead the user astray?
Is the form repeated at the end with a reinforced offer?
Do testimonials build trust without taking up too much space?
5. Conclusion: From curious visitor to converted customer
A well-structured landing page guides the user clearly, without obstacles or distractions.
When content, design, and incentives are aligned, conversions naturally increase.
With the downloadable template we're sharing, you can start applying these principles and transforming your campaigns today!
Do you need help getting clients?
Book a video call where we will answer your questions and help you , free of charge, to plan the strategy that will most benefit your company.
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