Google Maps 2025: Attract more customers to your physical store
Index
Why is it key to appear on Google Maps in 2025?
What's new in the company profile on Google Maps?
Offers visible on the map
Dynamic labels with AI
Customizable action button
Live View with commercial signage
How to optimize your Google Business profile (5 practical steps)
Conclusion: From online searches to sales in your store
Introduction: The new digital showcase
In a world where purchasing decisions start online, local visibility is more important than ever. If you have a physical store, ranking well on Google Maps can make the difference between an empty store and a store full of customers.
In this article, I explain how to take advantage of the new Google Business Profile features to attract more visitors to your store in 2025.
What's new in Google Maps?
🔸Offers visible directly on the map.
Previously, offers were only displayed when logging into the business profile.
Now: Featured promotions are displayed directly on the map results, improving visibility and CTR (Click-Through Rate).
🔸 AI-based dynamic labels.
Previously, tags were limited (such as "Open Now").
Now (2025): Google uses artificial intelligence to assign dynamic tags based on searches, reviews and active promotions.
🔹Customizable call-to-action button.
Previously, the action button was located inside the profile.
Now: You can customize it to be displayed directly on the map with phrases such as "Reserve table" or "See menu", depending on your type of business.
🔹Live View with business signage.
Previously, Live View was for navigation only.
Now: Allows you to display arrows, logos or visual promotions in the live view for nearby users in selected cities.
How to optimize your Google Business profile in 5 steps
1. Keep your information up to date
Make sure your business address, hours, phone and category are complete. Verified and complete profiles have more visibility.
2. Activate relevant tags
From the Google Business Profile dashboard:
Go to the "Highlight" or "Offers and tags" tab.
Add tags such as: Discount, Today only, Recommended, Affordable, Accessible, etc.
3. Publish frequent promotions
Create short publications with images and limited offers.
Example:
"2x1 in coffee only for today" accompanied by an attractive image.
It includes buttons such as:
Call now
How to get there
4. Upload real and quality photos
Businesses with updated images receive more clicks.
Post photos of:
Facade (for easy recognition)
Interior of the premises
Product highlights
5. Activate messages and encourage reviews
Enables direct messages to answer quick queries
Request reviews from your satisfied customers
Respond to each review, Google values this interaction.
🟢 Conclusion.
Google Maps is no longer just a location tool, but an active showcase for your business. Using these new features well can increase your visibility, generate more physical visits and convert online searches into actual sales.
Start today: optimize your profile, upload photos, post promotions and keep your information up to date - your next sale could start with a map search!
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