Creative Trends in Advertising: August 2025
Index
Vertical videos with documentary style
Vibrant but warm colors
Large text-based creatives
Mini chat carousels
Contextual creatives for each location
Conclusion: how to apply these ideas without reinventing your campaign
1. Vertical videos with documentary style
Instead of heavily edited ads, many brands are opting for pieces that look like they were shot on a cell phone. Natural voiceovers, dry cuts and "day-to-day" scenes generate more connection. This documentary-like style works especially in Reels and TikTok, where over-production can work against them.
2. Vibrant but warm colors
Ads with saturated, warm palettes (oranges, corals, beige, dry green) are standing out against typical cool or neutral tones. They help content look cheerful but not garish, and work well for both physical products and digital services. The pure white background is being replaced by cream or warm gray tones.
3. Creativities based on large text
One resource that is working very well is to use large phrases with powerful and prominent typography, as Puma does with "Drive them CRAZY". This type of message generates immediate impact, especially if combined with a recognized figure or a visual aesthetic charged with energy. The focus is not on explaining, but on conveying a clear emotion or attitude in less than a second.
4. Mini chat carousels
The carousel format is renewed with a style that simulates conversations. WhatsApp-type messages are shown with questions and answers, or fictitious dialogues that present the product. They are fast, visually attractive and generate curiosity.
5. Contextual creatives for each location
Instead of using one creative for everything, many brands are making specific variations for the Search Network, YouTube Shorts, Instagram Stories and more. What's important is no longer just the message, but the context in which it appears. Even small adaptations like changing the first second of a video make a big difference in performance.
6. Conclusion: how to apply these ideas without reinventing your campaign
You don't need to redesign your entire strategy. Sometimes, testing a new format or adjusting the colors of a creative can bring visible improvements. At Adsual we explore these micro trends every week to adapt campaigns to what is really working. If you want your ads to be always one step ahead, don't miss the moment to try something different!
