Why does Reddit dominate Google? Keys for marketers 2025
Index
Why Google is prioritizing Reddit
How this impacts SEO
Strategies to take advantage of this trend
Suggested experiment for practitioners
Conclusion
1. Why is Google prioritizing Reddit?
Reddit's prominence in Google's results is no accident. There are two main reasons:
Authentic and useful content
Reddit is a source of real answers. Users share personal experiences, honest recommendations and unfiltered discussions. That's just what Google wants to show when someone is looking for opinions or comparisons.Strategic agreement with Google
In 2024, Google signed an agreement with Reddit to directly access its content and use it to train its AI models. That allows it to better understand human conversations and, in turn, prioritize them in the results.
In all these cases, Google prioritizes user experience over optimized articles.
2. How this impacts SEO
Reddit's rise in the results is changing the way SEO is done. Some key impacts:
Authority sites are no longer guaranteed first place if their content is impersonal or generic.
Searches such as "comparison", "opinion" or "what do you recommend" are being dominated by Reddit threads.
Google values content that responds naturally and authentically, with a question-answer structure and direct language.
This shift forces marketers to rethink their content strategies, focusing less on technical optimization and more on connecting with the way people actually search and converse.
3. Strategies to take advantage of this trend
Reddit is not just a competitor, it can also be a tool in your favor. Here are some ways to capitalize on this trend:
Actively participate in relevant threads in your industry, providing genuine value. Avoid direct self-promotion.
Use Reddit as a market research tool. Find users' most frequently asked questions, frustrations and real recommendations.
Take inspiration from the structure of popular comments: clear headings, lists, detailed answers and informal tone. Replicate that style on your blog or networks.
If you have a personal brand or channel, you can even create your own threads to generate conversation and position yourself as an expert.
4. Suggested experiment for practitioners
A great way to learn from this trend is to do a Google search for a keyword related to your industry, but add the word "Reddit" at the end.
For example: "CRM for small teams Reddit".
I chose the thread that appears first and analyze why it is there:
How long is it?
Do you have many comments?
What kind of language do users use?
Are you answering a specific question?
Once you have that information, try to write an article or post in networks imitating that style. This is an excellent exercise to learn how to write content with real search intent.
5. Conclusion
It's no longer enough to write well-optimized content if it doesn't respond to what the user wants. Studying Reddit, engaging with the community and replicating that conversational tone can make all the difference in your content and SEO strategies in 2025.
